e-Learning: Bespoke - Courses - Authoring - LMS - Apprenticeships

7 Steps to designing the very best e-learning ever

At e-learning WMB we firmly believe that our design methodology will enable you to create the best e-learning ever.  Using a mixture of cognitive psychology and experience we have listed the necessary steps needed to create e-learning with a proven 98% effectiveness rate.

1) Make your e-learning stand out

If there is one factor that makes a fact recalled easier than others is its “salience” (Rumbaugh, 2007) - i.e. it's ability to be noticed in a crowd.  The use of 3D worlds and video presenters alerts the learner and makes the e-learning stand out from PowerPoint presentations etc they’d have seen before.

In short, surprise the learner and he will learn.  Such salient stimuli require no effort nor concentration to process (Corr, 2010).

2) Make use of video

If an image paints a thousand words then a video paints many more.  The use of video - be it an embedded presenter or instructional video - can convey far more than an inserted stock photo.  

3) Make the design relevant

Using video and other multimedia is great but it should be relevant to the learning goals.  If the course is about money laundering do not insert a video of a washing machine (just because you managed to download a free one from the internet.)  Ensure multimedia helps convey and not distract from the learning message.

4) Use humour

The general rule is the duller the subject, the more wit will help keep attention levels up and make the lesson more memorable.  Humour is also an attribute that can enhance the salience of a fact (see step 1).

5) Do not use humour

Using comedy is a risky strategy if you are not naturally funny.  If you are not 100% sure it will work, then do not follow step 4; avoid using humour as many may find it simply off-putting.

6) Use Interaction only where necessary

Do not feel obliged to add interactivity to every page; your learners would have stopped playing with Fisher Price activity centres years ago. In truth many learners find the pressing of multiple buttons distracting and destroys the information flow.  Furthermore some interactions such as drag and drops can be hard to use, particularly on a mobile device.  

7) Move the goalposts

It is important to forget what your expectations are of e-learning and set them at a higher level.  Think of your e-learning course as a documentary film rather than a PowerPoint presentation.  Jackdaw Cloud allows you to use sets, video actors and is based in a 3D world. Construct scripts that are intelligent and where appropriate funny.  Aim to surprise and delight the audience in equal measure.


Other creative industries such as Games and the Web are continuously reinventing the parameters with which they work;  I would implore you to do the same.  Reevaluate your development software, if the software is limiting what you can do then it is time to look at taking a different approach.  By way of example you will be amazed at what you can achieve using e-learning WMB and Jackdaw Cloud.

So what makes e-Learning WMB different?

e-learning is Fully Customisable

Bespoke and off the shelf e-learning can be edited using Jackdaw Cloud. Furthermore all clients get access to using this system free of charge! No other e-learning supplier currently offers you this level of sophistication and flexibility in their e-learning.

Edit e-Learning in the Cloud

Reporting and Management

All courses can be run freely on the Open Elms Pro Learning Management System - an extremely powerful and easy to use system for reporting and the management of learning.

Netflix Style e-Learning

Any Format

All courses can be ran on your computer or on a mobile device. This means that from phone and browser, you can get your learning synced across all devices.

200+ Courses Available

Courses can be purchased separately if required or in packs of at a discount. Free use of the library is also permitted with membership - contact us with the courses and number of users for a quote, else click on the categories below to preview the e-learning courses.

Data Protection and Security e-Learning
Functional Skills e-Learning
HR, Induction & General Business e-Learning
Health and Safety e-Learning
Hospitality e-Learning
Housing & Construction e-Learning
Media e-Learning
Social e-Learning


e-learning has CPD and ROSPA accreditation where appropriate. Check with e-learning WMB for further details.

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